Privacy Policy

Last updated: 13 May 2026

The Flower Expert (“we”, “our” or “us”) operates the website theflowerexpert.co.uk. This Privacy Policy explains how we may collect, use and protect information when you visit our website.

By using this website, you agree to the terms of this Privacy Policy.

Information we may collect

We may collect limited information when you use our website, including:

  • information you submit through a contact form, such as your name, email address and message;
  • technical information such as your IP address, browser type, device type and pages visited;
  • analytics data showing how visitors use the website;
  • cookie-related information, depending on your browser settings and consent choices.

We do not intentionally collect sensitive personal information.

How we use information

We may use information for the following purposes:

  • to respond to messages sent through our contact form;
  • to maintain and improve the website;
  • to understand how visitors use our content;
  • to monitor website performance and security;
  • to comply with legal obligations where required.

We do not sell personal information to third parties.

Contact forms

If you contact us through the website, we may collect the information you provide, including your name, email address and message. We use this information only to respond to your enquiry or manage communication related to your message.

Please do not send confidential, sensitive or highly personal information through the contact form.

Cookies

The Flower Expert may use cookies and similar technologies to improve website functionality, understand visitor behaviour and support analytics or advertising features.

Cookies are small files stored on your device. They may help the website remember preferences, measure traffic or improve performance.

You can control or delete cookies through your browser settings. Some parts of the website may not work properly if cookies are disabled.

Analytics

We may use analytics tools, such as Google Analytics or similar services, to understand how visitors use the website. These tools may collect information such as pages visited, time spent on the site, device type, browser type and general location information.

Analytics data is used to improve the website and understand which content is useful to readers.

Advertising and affiliate links

The Flower Expert may display advertising or include affiliate links in the future. If you click an affiliate link and make a purchase, we may receive a small commission at no extra cost to you.

Third-party advertising and affiliate services may use cookies or tracking technologies according to their own privacy policies.

Third-party links

Our website may contain links to external websites. We are not responsible for the privacy practices, content or policies of third-party websites. You should review their privacy policies before providing any personal information.

Data retention

We keep personal information only for as long as necessary for the purpose it was collected, unless a longer retention period is required by law.

Messages submitted through contact forms may be retained for communication, administrative or security purposes.

Data security

We take reasonable steps to protect information submitted through the website. However, no method of internet transmission or electronic storage is completely secure. We cannot guarantee absolute security.

Your rights

Depending on your location, including under UK GDPR where applicable, you may have rights relating to your personal information. These may include the right to request access, correction or deletion of personal data we hold about you.

To make a request, please contact us at [email protected] or through our Contact page.

Children’s privacy

This website is intended for a general audience and is not directed at children. We do not knowingly collect personal information from children.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.

Contact

If you have any questions about this Privacy Policy, please contact us at [email protected] or through our Contact page.